Privacy policy of Infront Sports & Media AG for participation in B2Run Swiss company running events

The following privacy policy applies to participation in B2Run Swiss company running events organized by Infront Sports & Media AG (hereinafter referred to as the organizer).


Controller responsible for data processing

Infront Sports & Media AG is responsible for the data processing described in this privacy policy. If you have any questions or would like to exercise your rights as a data subject under data protection law, please contact us at

Infront Sports & Media AG
Grafenauweg 2
P.O. Box
6302 Zug
Tel .: 0041 (0) 41 726 17 11

Personal data processed in the course of the event

(1) Participants' personal data (surname, first name, gender, email address, telephone number, home address, language, age group and any other details) are collected during registration. This data is processed for the purpose of handling participation in the races. This also includes any medical care for participants during the event.

(2) If a participant registers himself, the organizer receives this data from the participant; if the registration is made via a team captain, the organizer receives this data via the team captain.

(3) If further data is provided for billing purposes, this data will be processed exclusively for billing purposes and will not be passed on to third parties.

(4) The organizer may publish start lists with the surname, first name, gender, start number and team name/company of the registered participants on its website in the run-up to the races. Please let us know if you do not wish this.

(5) Each participant receives a start number and a chip which is to be assigned to the data mentioned under (1). During the run, the chip is used to record the times of the respective participant and assign them to the person.

(6) The time data will be evaluated after the end of the event and results lists will be compiled. The results lists will be published on the website after the end of the event with the last name, first name, gender, start number, running time, team name/company. Please let us know if you do not wish this to happen.

(7) We work with external service providers who receive the necessary data from us to carry out their activities for the organization, handling and implementation of the runs.

(8) The personal data stored in accordance with (1) may be passed on to a commercial service provider in order to make videos/photos available to participants.

(9) The photos, film recordings and interviews of the participant, the teams and the partners taken in connection with participation in the event may be distributed and published by the organizer and the partners (sponsors) of the event for press publications, PR, advertising and commercial purposes without entitlement to remuneration. Please let us know if you do not wish this.

(10) In the context of participation in events, we disclose certain personal data to sponsors of the event to varying degrees and subject to certain conditions (currently in particular to SWICA for marketing purposes, including contacting for insurance advice; further information on SWICA's data protection policy can be found at We do this in order to fulfill our sponsorship agreements and in the interest of the participants to finance our events in an appropriate format and to carry them out sustainably. Please let us know if you do not wish this to happen.

(11) We use analysis services to measure and analyze the use of our newsletter. The analysis services collect and analyze usage data such as the number of newsletter recipients who have opened the newsletter or clicked on certain posts. We receive evaluations based on this data. These enable us to optimize our newsletter and provide you with content that is of interest to you. You can inform us at any time that you do not wish to receive our newsletter in future. Please use the unsubscribe link at the end of the newsletter.

The purposes which we process your personal data

We process your personal data primarily to organize and handle our events and to provide, document and invoice our services in accordance with our contractual and legal obligations.

We also process your personal data for the following purposes:

  • Answering your inquiries and communicating with you;
  • Providing, analyzing and optimizing the use of the website;
  • Marketing and advertising;
  • Informing you about new developments and new services
  • Organizing events, competitions and prize draws in which you participate;
  • Compliance with legal obligations; and
  • Enforcement of legal claims.

We have a legitimate interest in the processing of your personal data in accordance with the stated purposes. Some processing is also necessary so that we can fulfill our contractual obligations towards you or our legal obligations (e.g. retention obligations).


How we store and protect your personal data

We store your personal data only to the extent and for as long as is necessary to fulfill the purposes described in this privacy policy or to comply with legal obligations.

In the interest of the integrity and confidentiality of personal data, we take appropriate technical and organizational measures. In particular, we implement entry controls, access controls and procedures for regularly reviewing, assessing and evaluating the effectiveness of the measures in accordance with our risk assessment.


Place of processing

We store and process your personal data primarily in Switzerland and the EU. However, we may also transfer your personal data to recipients in countries outside Switzerland or the EU (worldwide). We transfer data to countries without adequate data protection on the basis of standard data protection clauses or legal exceptions (e.g. necessity for contract fulfilment).


Your rights in relation to your personal data

You have the following rights in relation to personal data concerning you:

  • The right to obtain information about what personal data we store about you and how we process it;
  • The right to receive or transfer a copy of your personal data in a commonly used format;
  • The right to rectification of your personal data;
  • The right to erasure of your personal data; and
  • The right to object to the processing of your personal data.

Please note that legal requirements and exceptions apply to these rights. To the extent permitted by law, we may refuse your request to exercise these rights. You also have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC).

How we can change this privacy policy

We may amend this privacy policy at any time, in particular if we change our data processing or if new legal provisions become applicable. The version provided on the website applies.

Zug, January 2024